about

After holding sales leadership roles in several early-stage companies for the better part of 25 years, I began to recognize that coming into a new business was beginning to feel like Groundhog Day. It was similar challenges that a business needed to overcome; plateaued sales, inconsistent performance, or a founder/CEO whose focus was diverted from other aspects of their business because they were acting as the chief sales officer.

 

In these situations, it did not take long to figure out the issues and put actions in place to address those shortcomings. As a former full-time Head of Sales and Chief Revenue Officer it would take 20% of my time diagnosing the problem and architecting the solution and the balance of my time managing and administering the revenue operation. This inspired me to want to work with a greater number of early-stage companies and help them overcome their hurdles up front, early in their growth, as a Fractional CRO.

  

Rather than relying on trial-and-error, continuing down an ineffective path, hoping that a problem will self-correct, or hiring the wrong full-time leader in hopes of a solution, fractional support offers a cost-effective and efficient way to jump-start growth for a promising business.

 

I have been in sales for over 35 years, primarily growing businesses with funding that spanned Seed rounds through Series C and Private Equity. Most of these companies received additional funding rounds, others went through mergers, and some were acquired by publicly traded businesses. Over this time, I have grown not only by implementing new best practices and innovative strategies but also by learning from occasions that didn’t go as planned. In every instance, I used these experiences to learn, grow, and drive my company’s success. I draw on this base of experience to offer other early-stage companies solutions to challenges that are holding back the growth of their business.